Privacy Policy

This Privacy Policy explains how The Trade Thread (“The Trade Thread,” “we,” “us,” or “our”) collects, uses, and handles personal information when you visit, subscribe to, or otherwise use The Trade Thread, including our Substack publication, website, emails, and related services (collectively, the “Service”).

By using the Service, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with the Service, we may collect or receive the following categories of information:

Information You Provide

You may provide information such as:

• your name;

• email address;

• subscription information;

• communications you send to us;

• information you provide when contacting us for support; and

• other information you voluntarily provide through the Service.

Payment and Transaction Information

If you purchase a paid subscription, payment and transaction information may be processed by our third-party payment processor.

We do not intend to store your full payment card number, security code, or other complete payment credentials on our own systems. Payment information is handled by the applicable payment processor in accordance with its own privacy policy and terms.

Information Collected Automatically

When you access the Service, certain information may be collected automatically by us or by third-party service providers. This may include information such as:

• IP address;

• browser and device information;

• operating system;

• referring and exit pages;

• approximate location derived from IP address;

• dates and times of access;

• pages or content viewed;

• email engagement information; and

• information concerning how you interact with the Service.

The information actually collected may depend on the features, settings, and third-party services used by the Service.

2. How We Use Information

We may use personal information for purposes including:

• providing and delivering the Service;

• processing and managing subscriptions;

• sending publication emails and other communications related to your subscription;

• responding to questions and requests;

• providing customer support;

• maintaining and improving the Service;

• understanding how readers use and interact with the Service;

• analyzing publication performance and engagement;

• preventing fraud, abuse, unauthorized access, and other misuse;

• maintaining the security of the Service;

• complying with legal obligations;

• enforcing our Terms of Service; and

• carrying out other purposes disclosed at the time information is collected or otherwise permitted by applicable law.

3. Email Communications

If you subscribe to The Trade Thread, we may use your email address to deliver the publication and communications relating to your subscription.

You may unsubscribe from non-essential email communications using the unsubscribe mechanism included in applicable communications.

Because certain emails are necessary to provide a paid subscription or operate your account, unsubscribing from promotional or optional communications may not necessarily stop transactional or service-related communications.

4. Third-Party Service Providers

We use third-party services to help operate The Trade Thread.

These services may include, depending on the features we use:

• Substack, which provides publishing, subscription, email delivery, and related infrastructure;

• Stripe, which processes payments and related subscription transactions; and

• other technology, analytics, hosting, security, communications, or service providers that assist us in operating the publication.

These providers may process personal information on our behalf or independently according to their own terms and privacy policies.

We do not control the privacy practices of third-party services and encourage you to review their applicable privacy policies.

5. Substack

The Trade Thread is published and distributed using Substack.

When you visit or interact with The Trade Thread through Substack, Substack may collect and process information according to its own privacy practices.

Substack may process information relating to your account, subscription, communications, device, and use of the platform.

Your use of Substack is also subject to Substack’s applicable terms and policies.

6. Payments

Paid subscriptions are processed using third-party payment services.

Payment providers may collect and process information necessary to authorize, process, secure, and document transactions, including payment and billing information.

We receive certain transaction and subscription information necessary to administer your subscription, but we do not intend to store complete payment card credentials ourselves.

7. Cookies and Similar Technologies

The Service or third-party providers used by the Service may use cookies, pixels, local storage, analytics tools, or similar technologies.

These technologies may be used for purposes such as:

• operating the Service;

• remembering preferences;

• understanding usage;

• measuring email or publication engagement;

• maintaining security; and

• improving the Service.

The availability and use of particular cookies or similar technologies may depend on Substack’s systems and our configuration of the Service.

You may be able to control certain cookies through your browser or device settings. Disabling certain technologies may affect the functionality of the Service.

8. Analytics

We may use analytics or measurement tools to understand how readers interact with The Trade Thread, including information such as page views, subscription activity, email engagement, and general usage patterns.

Analytics information may be provided in aggregated or otherwise non-identifying form where appropriate.

9. How We Share Information

We do not sell your personal information for money.

We may disclose personal information in the following circumstances:

Service Providers

We may share information with vendors and service providers that help us operate the Service, including publishing, email, payment, analytics, security, hosting, and technical service providers.

Legal Requirements

We may disclose information when we reasonably believe disclosure is necessary to:

• comply with applicable law, regulation, legal process, or governmental request;

• protect the rights, property, or safety of The Trade Thread, our readers, or others;

• detect, prevent, or investigate fraud, security incidents, or unlawful activity; or

• enforce our Terms of Service or other applicable agreements.

Business Transfers

If The Trade Thread or substantially all of its assets are involved in a merger, acquisition, financing, reorganization, sale, or other business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

With Your Direction or Consent

We may disclose information when you request or authorize us to do so.

10. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Service, maintain business and financial records, resolve disputes, enforce agreements, prevent fraud, and comply with legal obligations.

Retention periods may vary depending on the type of information and the purpose for which it is used.

When personal information is no longer reasonably necessary for these purposes, it may be deleted, anonymized, or otherwise disposed of, subject to applicable legal and operational requirements.

11. Data Security

We take reasonable measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of transmitting or storing information is completely secure.

Accordingly, we cannot guarantee the absolute security of personal information or the Service.

12. Children’s Privacy

The Service is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13.

If you believe that a child under 13 has provided personal information through the Service, please contact us so that we can take appropriate action.

13. California Privacy Rights

If you are a California resident, California law may provide you with certain rights regarding your personal information, depending on whether and how the applicable law applies to our business.

These rights may include rights relating to:

• knowing about personal information collected about you;

• accessing certain personal information;

• correcting certain inaccurate personal information;

• deleting certain personal information;

• obtaining information about certain disclosures of personal information; and

• exercising applicable privacy rights without unlawful discrimination.

Certain exceptions, limitations, and verification requirements may apply.

To exercise an applicable privacy right, contact us using the information provided below. We may need to verify your identity before completing certain requests.

We do not discriminate against individuals for exercising privacy rights to the extent prohibited by applicable law.

14. California “Do Not Sell or Share” Rights

The Trade Thread does not sell personal information for monetary consideration.

To the extent applicable law defines certain disclosures or uses of personal information as a “sale” or “sharing,” you may have additional rights under California law.

The applicability of those rights depends on the nature of the information, the services we use, and our actual data practices.

15. International Visitors

The Trade Thread is operated from the United States.

If you access the Service from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries where our service providers operate.

Those jurisdictions may have data-protection laws that differ from the laws of your country.

By using the Service, you acknowledge that your information may be processed in jurisdictions outside your country, subject to applicable legal requirements.

16. Links to Other Websites

The Trade Thread may contain links to third-party websites, publications, government agencies, databases, news organizations, companies, and other services.

We are not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to the Service, our practices, applicable law, or third-party services.

When we update this Privacy Policy, the revised version will be made available through the Service.

Your continued use of the Service after an updated Privacy Policy becomes applicable constitutes acknowledgment of the revised policy, to the extent permitted by applicable law.

18. Contact

If you have questions about this Privacy Policy or wish to make a privacy-related request, you may contact:

The Trade Thread
thetradethread@outlook.com